Storytects Podcast: Episode 3
Episode 3 of Storytects features one of the most influential figures in transmedia storytelling—Jeff Gomez. As a worldbuilder behind Pirates of the Caribbean, Halo, Magic: The Gathering, Avatar, Hot Wheels, and more, Jeff has helped define the way stories expand across films, games, TV, and beyond.
This episode breaks down the art and strategy of transmedia storytelling, how to build immersive franchises, and why some of the biggest entertainment brands struggle to keep their stories consistent.
Inside the Mind of a Story Architect: What We Cover
- How Jeff Gomez Built the Worlds You Love – From Magic: The Gathering to Halo, Jeff reveals the storytelling secrets behind billion-dollar franchises.
- The Science of Transmedia Storytelling – Why the best stories aren’t just told but designed for expansion across platforms.
- Creating a Narrative Bible – The essential process of documenting a franchise’s lore, characters, and rules for long-term success.
- The Hidden Formula Behind Successful IPs – What makes certain stories feel alive across multiple mediums.
- What Amazon Got Wrong About Rings of Power – Jeff’s firsthand account of why the Lord of the Rings adaptation didn’t resonate with fans.
- The Challenge of Keeping Hollywood Creatives on the Same Page – Why major studios struggle with franchise consistency.
- The One Franchise Jeff Gomez Wants to Fix – A look at his dream project and what’s next for transmedia storytelling.
From Magic: The Gathering's evolving lore to the worldbuilding techniques behind Pirates of the Caribbean, this episode is packed with insider knowledge on crafting expansive, interconnected story worlds. If you're a filmmaker, writer, or creator, this is a must-listen conversation.
🎧 Listen to The Secret Transmedia Blueprint Behind Billion-Dollar IP with Jeff Gomez | Storytects Podcast | Ep. 3
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