How to Turn Your Story into Marketable IP with Transmedia Producer Houston Howard

Storytects Podcast: Episode 4

Episode 4 of Storytects features Houston Howard, a transmedia producer, creative strategist, and author who has helped shape entertainment franchises for companies like Disney, Mattel, EA, and more. As the founder of One 3 Creative, Houston specializes in turning stories into full-fledged multi-platform ecosystems that captivate audiences and generate revenue.

This episode breaks down the business of storytelling, why traditional Hollywood models are failing, and how independent creators can future-proof their ideas in today’s oversaturated entertainment landscape.

Inside the Mind of a Story Architect: What We Cover

1. From Lawyer to Storyteller – Houston’s journey from entertainment lawyer to transmedia disruptor and why he left the courtroom behind.
2. Building a Sellable IP – Why creating a script isn’t enough and how to develop a storyworld that studios actually want to buy.
3. The Secret to Monetizing Your Story – Houston’s blueprint for turning an idea into a marketable IP that works across films, books, games, and more.
4. The Rubik’s Cube Approach to Storytelling – How Houston reverse-engineers franchises to optimize storytelling for transmedia success.
5. Why Hollywood’s Business Model is Failing – The biggest mistakes major studios are making and what independent creators must do differently.
6. How to Expand Your Story into a Multi-Platform Empire – The step-by-step process of turning a single idea into a brand that lasts for generations.
7. The Industry’s Shift from Movies to IP – Why Netflix, Amazon, and Disney are investing in brand ecosystems instead of just films.

From creating marketable IPs to surviving in a commoditized entertainment market, this episode is packed with game-changing insights for filmmakers, writers, and entrepreneurs.

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